When Title was founded, the goal was to build a company that did things differently from the rest. With a pro rider’s inside view of the mountain bike industry, the focus was on creating a brand rooted in clear values and built as a place to turn fresh ideas into real products. That vision became Title. As the company grew, the team locked in a set of guiding principles to define how Title operates. These principles are as follows:
Our Riders Come First
We build products that our riders trust and believe in.
Challenge the Status Quo
We have the courage and drive to shape a better tomorrow.
Respect
We respect each other, our communities, our planet and inspire others to do the same.
Integrity
We know what’s right and aim to do better.
Passion
We are committed to our products with heart and soul.